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Claire Dubois — CMO, Lumière Beauty
Lumière Beauty
Summer Glow Collection
Objective
Launch awareness for the new Summer Glow skincare line
Duration
4 weeks
Brand
Lumière Beauty
Results
200k
Impressions
120k
Views
70k
Engagement
Overview
A multi-creator campaign featuring immersive beauty tutorials, behind-the-scenes product reveals, and aspirational lifestyle content. The campaign spanned TikTok and Instagram, driving unprecedented engagement for Lumière's newest collection.
Deliverables
- 12 long-form tutorial videos
- 30 short-form reels & TikToks
- Paid usage rights across social
- Always-on community management
Featured Creators
“The Profile delivered beyond our expectations. The creator selection was impeccable and the content quality was outstanding. This campaign set a new benchmark for our brand.”